WebLinkBuilders
Building Link Popularity is a great way to help your site gain competitive PageRank (PR). Using the free advice, tools and links in this section of our site you can start your own link building and get your site to start ranking!
A little care in developing links will go a long way in getting your site ranked high in Search Engines. Take the time to read the following handy off page SEO related information.
SEO Tools
PageRank of the linking page
The PageRank of the linking page determines how much importance is passed on to your page. This is an important element of link building. The higher the rank of the page linking to you, the higher the value you get.
Each link to your website is considered a vote. If a site with a rank of 8 links to you it is more important then when a site with a rank of 2 links to you.
Industry relevance
Search engines give higher importance to links pointing to your site from your own industry segment as opposed to those from unrelated industries. A link on a site about real estate will do very little good for a restaurant site, however a link in a food services directory will likely have high relevance.
Page relevance
Most sites offering link exchanges have several categories listed on their sites. Try to get a link from a category that closely matches your own industry.
For instance, if you have a site related to office furniture, then, on the linking site, a business directory site for example, try to add your link to a section pertaining to desks, chairs, furniture etc.
Anchor Text
Anchor Text is the visible hyperlinked text on a Web page. Such as using a link like Link Building for this site instead of just http://www.weblinkbuilders.com. Since anchor text is very important, make sure that your most important keywords appear in the anchor text from the link pointing to your site.
It tells search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google, for these keywords.
You can use anchor text in:
- External links – links from other sites.
- Internal links – links on your pages.
- Navigation maps.
- Links on your main page.
Be careful however as over optimizing can sometimes have adverse effects!
Useful Links
SEO friendly directory list - A great place to start building backlinks to your website.
PageRank Checker - A tool to check your current PageRank. Score is out of 10, the higher the better.
PageRank Explained - A very simple explanation of PageRank and how to best improve yours.
Google Webmaster Tools - "Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google."
Alexa Website Rank Checker - Whilst not exactly accurate the Alexa tools gives you an idea as to how you rank compared to other websites.